Sunday, August 15, 2010

Santa makes his First Toy Recommendation

Santa's First Toy Recommendation


Of all the toys I've seen over thirty years portraying the Jolly Old Elf, this simple ring launcher called the Cyclone is likely the best!

I judge a toy on five standards:

1. Is it Fun? (Oh, yes! The Cyclone shoots an 8 inch foam ring in a near straight line for 40-50 feet)

2. Is it Elegant? (Simple construction, hardy, near unbreakable. I've bought three to kid-test. On one a heavy elastic band worked it's way out of the connection. It was simple to fix, but kept breaking down. The other two units are still functioning)

3. Does it have a WOW Factor? (I took the Cyclone and three rings--one comes with the unit--to a planning meeting for a radio promotion. We played with it all during the meeting and wowed the customers of this ice cream store. If had carried half a dozen in the trunk of my car, I could have sold every one that day)

4. Is it Reasonably Priced? (At $25 it seems pricey at first blush, but in a measurement formula of Dollars Spent for Fun Produced, The Cyclone has a rating of 9.5 on a scale of 10. If there is an Envy factor the Cyclone is a toy virtually everyone wants to try.)

5. Would you Recommend this Toy to your Best Friend? ( I've sold this toy to some of my best friends. They gotta have it in the world of marketing and promotion. It has a display factor that is perfect for indoor and outdoor demonstrations, malls, promotions--where ever people gather.


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