
Munchkin Radio President and CEO Mike Peer announced today that Jon Robert Howe, also known as the Year Round Santa will join Peer' management team as Vice President of Marketing. The appointment is effective immediately.
"We love having Santa Claus on our Staff," explained President Peer. "It's so coincidental that Jon "The Wizard" Howe has taught Marketing and Product Development on the college level and is even terrific at distribution just like the real guy from the North Pole. May he really is him!"
"I'm proud to bring my experience to the many clients of Munchkin radio," Howe responded. "Mike has built a gold mine for our customers that makes it fun and profitable to listen to radio again."Howe came out of semi-retirement to accept this new assignment. His last major radio marketing position was with WPGC-AM&FM radio in Washington D.C. in 1982, the year that Howe's morning co-host Joe Theisman, the Redskin Quarterback won the Superbowl.
Since then, Howe has developed his personna as Wizard of Computer Bells and Whistles with the National Speakers Association. For thirty years he travelled and appeared on the Donny and Marie Show with the Osmond Family as their Santa Claus and as Marketing Director for the Osmond Family Theater in Branson, Missouri. He still finds time during the Christmas Season for visiting large ward and company parties and famous clients like Robert Redford and Larry King.
"After I retired," Howe said I often thought it would be fun to apply the things I learned in the Training Department at Mrs. Fields Cookies, TCBY Yorgurt, Great American Cookies and Pretzel Time franchise training for the mom and pop shops around the country who need to harness the power of Munchkin radio. The Internet and other technical advancements are designed especially for the Promotion Magic that Munchkin radio and the Year 'Round Santa can do so well. The effect is pure magic!"
President Peer and his new Vice President will kick off a series of special promotions for Munchkin Radio in July and August with a Big Back to School Special slated for December.
"Christmas should be celebrated Year Round," President Peer concluded. Jon Robert Howe, as my Vice President is going to make that Job 1 on Munchkin Radio from now on."
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